SEO and website promotion
If you’re in the process of website optimization and website promotion, you need to stop and rethink your strategy. If you’re involved in promoting a website that has CPC ads (adsense, YPN) or sells on a CPA basis (clickbank, affiliate programs), you need to focus on search engine optimization for your site.
SEO = Targeted Web Traffic
All these web 2.0 geniuses will tell you to start building your site around social bookmarking and viral marketing. These are new and amazing ways to build traffic, but is it targeted traffic?
If you’re primary purpose is to make money, you need to focus on website optimization. Search engines drive targeted traffic your way. If someone searches for a term and your site page is one of the top results, chances are your page has some relevance to this visitor.
Targeted traffic = affiliate marketing success
So this visitor searched for keyword SEO, and finds your site, there’s a good chance they’ll either
- Click on adsense and make you money
- Click through an affiliate deal and make you more money
- Read and enjoy your post and subscribe to your blog
Either way, you win.
Social media traffic = affiliate marketing failure
People from social media sites (Digg, Reddit) are very smart internet users. These people don’t click google ads and they can spot an affiliate link from a mile away.
Let’s take for example my review of the millionaire league. If this post was heavily promoted on Digg, it wouldn’t even get dugg because it contains affiliate links. These people HATE being sold things. The home cash course review didn’t stand a chance.
Search engines = constant website traffic
Once you’ve ranked well in google, you’re guaranteed a stream of visitors for your keyword (at least for a while). Ranking well in digg usually means getting a wave of traffic until your site crashes and then being deserted 24 hours later.
Once you’ve ranked well in google all you need to do is continue to keep up your search engine tactics. To keep up with digg visitors means writing digg bait posts like crazy and praying that your post gets dug and spread around at the right time by the right people.
Optimize your website
Now you know the key to success in affiliating marketing and adsense. Start using these SEO tips on your Wordpress blogs if you want to see real website promotion.