Entrecard Advertising Strategy

The problem with Entrecard pricing

When choosing a blog to advertise on, most entrecard users will save up until they can buy a day’s worth of ads on the blogging giants like John Chow or ProBlogger. But the most expensive blogs are generally the worst to advertise with. Their prices are so severely inflated because bloggers love to drop their cards on the big guys.

Just because people decide to drop cards doesn’t mean real visitors click. In fact, the biggest blogs generally get the fewest real clicks, since it’s mostly just webmasters dropping their cards off and running away.

The best entrecard blogs

Location, location, location. Always advertise on a blog that has its entrecard at the very top. Also, look for a blog that has as few ads as possible. You think anyone notices John Chow’s entrecard after his giant block of ads?

Little blogs suck too

Since those huge blogs run upwards of 300ec, some people try to advertise on dozens of 10ec blogs instead. No good. Get a top tier blog with good entrecard location and you’ll pay the best click/ec rate.

My best entrecard results

Advertising on small blogs: 10-15ec per click
Advertising on mid-top tier blogs: 4.3 ec per click

Plus, only half of the people clicking through dropped a card. A higher number might sound better, but those people probably drop and run. Compare that to the big guys, where around 75% of your visitors will drop and run.