Google Advertising VS Domain Type In Traffic

As many people are aware, google advertisements (the little sponsored ads you see on the right side side when you do a search in the google search engines) are usually very effective in targeting high quality visitors to your website. Let’s say you are starting a new online business, selling custom t-shirts. You set up your website, your shopping cart is ready, and now all you need is customers. You decide to invest in a google ad campaign to target potential t-shirt buyers to your website. Once you set up your google campaign along with the relevant keywords, your set to go. The way that google ads work is simple: the more you decide to pay per click, the higher you will be along with your competition. Paying 50 cents per ad may get you on the top of the first page of search engine results, where paying 25 cents per click may get you on the bottom of the second page. For many people, this may work out well for them and may walk away with a healthy profit. For others, the cost of their ads may outweigh their profits and put them in the hole. It’s all trial ad error, trying different ad campaigns and various bid amounts to see what works and what doesn’t.

Let’s look at the larger picture. Say you are generating a decent profit, but in order to do so, you are spending $2000 on google per per click ads. That’s $24,000 per year. If you are walking away with a healthy profit, it may well be worth it for you. But is there a better way? What if you were to buy a domain name related to your business that gets a great amount of natural traffic (people are typing in this particular domain searching for your product). What if you had the opportunity to buy a domain like CustomTshirts.com or TshirtPrinting.com for $20,000. Pretty steep for a domain, right? Wrong. Absolutely wrong. If such a name is getting a decent amount of web traffic (buyers looking for what your are selling or promoting, then it may be a great deal. You could either develop the name itself for your business (very specific) or you can forward the domain so that people that automatically type in this name end up on our website. Let’s do some basic math. You get a great deal on a high quality, targeted traffic domain for $20,000 USD. You use the name for 2 years, make approximately the same amount of profit you were generating with the google pay per click ads. But now you decided you want out of the business. If you strictly advertised on google, you would have spent $48,000 in click ads. If you would have purchased the domain, you would spent $20,000. That’s a $28,000 saving. But wait, there’s more. If you are getting out of the business, you may also want to sell the domain, since you will no longer have any need for it. Keep in mind, you got a decent deal when you bought it, and now it is 2 years later (the price has dramatically gone up, it is now worth $40,000. You manage to sell the domain for $40,000. WOW! You built a business, generated free advertising, and generated a profit from your advertising expenses. Very smart move. As you can see, this is the ultimate scenario. Keep in mind, google ads are great and effective for many people. But in certain instances, you may be better off investing in a great domain which will ultimately benefit you in more ways than one!

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Search Engine Marketing Tips

Everyone who owns a website wishes to increase the traffic generated for the site. Whether it is a personal website or a company’s one, boosting its popularity has lots of benefits; the most important one consists in increasing the profit brought by that certain website. A great way for doing so is using search engine marketing.

The most important method for search engine marketing is using article marketing because it brings the most obvious results comparing to other methods. Some of you may ask why this method is the best one; the answer is simple: because many people will read and link to articles that are interesting and informative for topics they are interested in.

The key for successful article marketing is writing an interesting article, an article that stands out from all other articles because nowadays 80% of the articles written for marketing purposes never see the light of the day. A major part of them are instantly deleted by reviewers due to the content which in most cases is spam. Many people think that by adding lots of keywords into the article, they will have a tremendous success with it and the results will increase their income. This is the biggest mistake a writer can make because the article has to be based on something interesting, not on adding keywords.

Websites which promote these kinds of articles are very scrupulous and they won’t accept garbage texts because nobody wants to have a website filled with spam. In such websites people can find valuable information on just about everything. Articles are separated in categories and subcategories in order to easily find that certain information the visitor is looking for.

These websites are a solution not only for those people who are trying to make some money over the internet but also for the regular internet user who is looking for information about a certain topic. He can easily find it on these websites because all major categories are included so there is a slim chance a visitor won’t find what he is looking for in one of these article marketing based websites.

For people looking to improve their search engine rankings, these sites are the ideal solution. Using the proper keywords (not abundantly) will greatly improve the position of the site making it more accessible over the vast internet thus increasing the traffic. This can only happen if the content in the article is interesting and unique (duplicate articles are usually not considered by search engines) and of course, if the article is approved by the reviewers.

Websites built for article marketing hold valuable and also fresh information about every topic you could think of; this is the perfect place for research on a specific matter as it offers articles with useful content. All these thanks to the help of the reviewers which separate interesting, well-thought articles from the rest of the articles which have a void content.

All things considered, these websites are a great way to advertise a site but also for research as they consist in thousands of articles which hold top quality content because prior to being published, these articles are reviewed by professionals which only promote valuable articles. Search engine marketing is rapidly growing thanks to the help of article marketing which offers numerous advantages because more and more people looking for information on a certain topic look out for such sites.
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Razvan Marian Jr. is a article marketing expert. His web site www.freeforallarticles.com has interesting articles on all major categories of subjects. He also provides cheap article submissions.

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